PRACTICAL, INTERACTIVE TRAINING
Electronic Gaming Academy
The Electronic Gaming Academy provides practical, interactive training for casino managers, staff, and suppliers. The most popular program is the “It’s All About Marketing for Electronic Gaming Machines Operations” workshop: a 3.5-day course designed to give delegates a deep understanding of player behavior, product management, and marketing strategies for land-based and online casino operations.
Next training: 9, 10, 11 & 12 November.
Location to be announced.
It’s All About Marketing for Electronic Gaming Machines Operations
THE COURSE
In many cases, marketing in land-based casinos is often seen as an afterthought, without a deep understanding of customer needs and behaviors. In the “It’s All About Marketing” training, I teach you the ins and outs of casino marketing, specifically tailored to the unique player profiles and operational insights. My training provides actionable, immediately applicable strategies to fine-tune your marketing mix (the 7P's) based on your players.
The foundation of the training lies in understanding different player profiles, their motivations, and how to tailor your marketing strategy to exceed their expectations. Often, casinos cater to various profiles with differing expectations, leading to confusion and missed opportunities.
That’s why I ask every participant one crucial question: Which player profiles do you want to truly reach with your marketing efforts?
From there, we work together to develop a strategic marketing plan that not only meets players' expectations but exceeds them. The result? Enhanced customer satisfaction, greater loyalty, and a higher return on your marketing investment.
Open Courses
Open course on different locations. Two courses per year are planned on location depending on delegate profiles and preferences.
Course formats
In-House Courses
Tailored to operators and suppliers worldwide. Contact me for more information and to discuss the possibilities.
Webinars
Flexible online delivery. Contact me for more information and to discuss the possibilities.
WHAT DOES THE WORKSHOP LOOK LIKE?
Workshop Breakdown
Session 1 – Player Expectations and Motivations
Understanding visitor profiles, their needs, and how to tailor product and pricing strategies.
Session 2 – Process Management (TQM for Casinos)
Embedding Total Quality Management into daily operations, from mission statement to SOPs.
Session 3 – Product & Price Considerations
Game cost vs. game performance, RTP, volatility, and how configuration impacts the bottom line.
Session 4 – Bet-Based Promotions
How different players perceive and respond to promotions, mystery prizes, progressives, and loyalty programs.
Session 5 – Floor Layout & Physical Environment
Designing a gaming floor that maximizes revenue by catering to different customer profiles.
Session 6 – Reconciliation & Performance Analysis
Using meter data and performance formulas to ensure accuracy and drive decisions.
Session 7 – Group Task (Face-to-Face Workshops)
Delegates design a hypothetical casino floor, applying all learned concepts, followed by group presentations.
KEY TAKEAWAYS FROM THE WORKSHOP.
What will you learn?
During the seven-session, 3.5 day workshop that connects theory with practice, you will learn to:
Identify and categorize player profiles and motivations
Tailor the marketing mix (7P’s) to different customer groups
Apply TQM principles to casino operations
Configure and price games strategically
Design effective promotions and loyalty programs
Optimize floor layouts for different player categories
Use data for reconciliation and performance analysis
Apply concepts in a group task casino floor design exercise
REASONS TO ATTEND THE WORKSHOP.
Why join?
Interactive: Content tailored to delegate feedback and priorities
Practical: Focused on immediate, real-world application
Recognized: Delegates receive a Certificate that carries weight
Proven: Hundreds of delegates worldwide have applied these insights to boost their operations
WHO SHOULD JOIN.
This workshop is valuable for both Operators and Suppliers, bringing together professionals from all areas of the gaming industry, including:
Slot Managers
Casino Managers
Marketing Teams
R&D Professionals
Suppliers
Regulators
Join this engaging, hands-on program to sharpen your strategic insight, exchange ideas with peers, and gain the tools to optimize gaming floor performance.
Whether you’re focused on understanding your own players — or the players of your customers — this workshop will give you the practical knowledge to make data-driven, profitable decisions.
For who is this workshop?
Bring your casino to the next level.
LEARN TODAY, IMPROVE TOMORROW.
UPCOMING DATES:
8 - 11 JUNE 2026 - SWITZERLAND - LOCATION TO BE ANNOUNCED
9 - 12 NOVEMBER 2026 - LOCATION TO BE ANNOUNCED
Would you like to register?
Contact me for pricing and availability.
Lwijsman@usa.net
+31 6 53 63 30 36