SEE YOUR CASINO THROUGH YOUR PLAYERS’ EYES
Consultancy & Mystery Guest Audits
Through FleXpeQt, I provide advisory services and mystery guest audits for land-based and multi-channel casino operators worldwide. Over the past two decades, I have supported clients across Europe, North & South America, Africa, Russia, and Asia — from pre-openings of brand-new casinos to operational fine-tuning for established venues.
TAILORED SOLUTIONS TO YOUR NEEDS.
Mystery Guest Audits: Short, on-site visits with clear, bullet-point reporting on operational strengths and blind spots.
Strategic Advisory: Long-term involvement ranging from months to years, helping define a roadmap, set priorities, and implement change.
Pre-Opening Support: Ensuring casinos are launched with the right processes, service standards, and gaming floor strategy.
Tailored Solutions: Every engagement is adapted to the client’s needs and budget — no “one size fits all.”
What I do
My approach
Casinos often overlook issues that directly impact performance. I am recognized for thinking outside the box and delivering affordable, practical solutions to challenges operators may not even realize exist.
The foundation of my work is a Player Profile Model I have developed over years of research and experience. Different casino visitor types have different expectations across every aspect of the Extended Marketing Mix for the Services Industry (7P’s). Often these expectations even conflict with each other.
That’s why I ask every operator a key question:
Which player profiles do you want to exceed expectations for?
From there, I design a roadmap that helps management move from their current reality to a tailored model where chosen player categories are consistently delighted.
REASONS TO WORK WITH ME.
✔ 20+ years of global consultancy experience
✔ Expertise spanning Electronic Gaming Devices, TQM, service standards, and casino design
✔ Proven track record of long-term client relationships
✔ Flexible formats: from quick audits to multi-year advisory projects
✔ Integration with Electronic Gaming Academy training when longer-term support is required
Why work with me?
Contact me
Lwijsman@usa.net
+31 6 53 63 30 36